Wednesday, 28 September 2016
Posted by Aamal Nauman at 13:21
Madam Noor Jehan was a Legend that I am sure everyone is aware of, but being a human being, being a woman, being a daughter and being a mother her life was full of different shades from love to sacrifice, from peace to restlessness, from a queen of hearts to healer of hearts, a Messiah for many and a glamorous eye candy for those with general perceptions.
EMI Pakistan Ltd, Pakistan’s premier record label since 1948, held an exclusive Premiere of - a short film by acclaimed director Umar Riaz.
In-short it is always difficult to define a legend, but a tribute to a legend is a gesture to acknowledge and praise the personality gracefully. EMI Pakistan Ltd, Pakistan’s premier record label since 1948. In this regard a short film of 15mins was produced to honor Madam Noor Jehan.
The movie is non-verbal, contains no dialogues or speeches instead the story is led by the songs of Madam.
The story seems nurtured with emotions build up with songs in the background.
A story that describes the innocence of childhood to energetic youth, love in adulthood and raging emotions and leading a breakup, A beginning of a new life with enticing journey of spouse-hood and then parenthood.
The end is really meaningful where the souls, which were separated once, the love which was once dumped deep in the form of Gul e Daudi is once again revived, as the souls departs the love reborn, though the flower is wilted now but the beauty of love and so is the magic of Madam's voice is still alive and spreading love and will
keep nurturing souls with the mesmerizing voice ever after.
The concept is beautifully executed by team EMI Pakistan Ltd. & Umar Riaz. A great effort by who conceptualized things at the best along with the hard efforts of the team working behind the screen.
The Red carpet was attended by people from media fraternity and friends and family of the director himself. Amongst the people present at the Red Carpet were Adeel Hashmi with his wife, Nescafe Basement Sensation Mehak Ali, Jimmy Khan, Zebunnisa Bangash, Meena Malik Hussain, Dr Farid A Malik, RJ Fatima Atta, Qasim Jaffery and Bloggers.
The evening took place on Madam Noor Jehan’s birthday on 23 September, with Opening speech by Mr Zeeshan Chaudary (General Manager EMI Pakistan) and following the screening Panelist discussion was held with the filmmaker and select cast on the life and work of Madam Noor Jehan. Panel discussion was moderated by Qasim Jaffery and Panlists included Umar Riaz (Director), Umer Aadil (Biographer of Madam Noorjehan) Zebunnisa Bangash (Artist) Usman Latif and Ismet Jawed. The PR and Media Management was done by Transmedia Digital Solutions.